Are you a personal trainer? How long have you been offering your fitness services online? If you have been offering your services long enough without any significant success, perhaps it’s time to improve your digital presence.
SEO is one of the crucial weapons that a business can use to outperform its competitors. There are numerous digital marketing consultancies, such as Chicago SEO Scholar, which specialize in traffic generation.
Get familiar with the four essential SEO strategies for personal trainers.
Choose the right keywords
The first SEO strategy for personal trainers to try is choosing the most suitable keywords. They are the core of SEO practices, as people search for these phrases and words when looking for a particular product or service. The keyword selection journey can only be mastered by putting yourself in the shoes of potential clients.
Just spare some time to consider what a potential customer would type into a search engine like Google when looking for fitness services. Keywords can be placed on landing pages, homepages, service sections, etc. Another method for adding keywords is to incorporate them into blog content, thus attracting your target audience.
Nevertheless, the majority of fitness-based businesses usually rank for terms like “personal trainer services,” “fitness,” etc. Consequently, you should come up with niche keywords that have a relation to your business. For instance, fitness businesses should consider using phrases like “personal trainer Chicago” instead of just ranking for “personal trainer.” The former alternative will unquestionably improve your local presence.
It’s paramount to optimize your website with local keywords, as nearly half of the searches on Google are conducted in search of local information. The content should also be optimized to clearly state what the business is offering, who is offering the services, and where the business is based. Check out these six simple steps to local SEO heaven.
Another way to aim for niche keywords is by considering fitness-specific terms and combining phrases like “fitness coach” and “how to lose weight” to make a promotion of your specialties. There are other specific terms to consider, such as “free trial,” “cheap offer,” etc. By making the right choice of keywords, your visibility will be substantially boosted, along with your conversion rates.
Create high-quality content
Another SEO strategy for personal trainers to try is producing quality content. Although getting the right keywords on your website is vital, certain practices like keyword stuffing should be avoided so as to prevent penalties. Blogging is thought to be the perfect solution when it comes to adding keywords as long as the content you provide is of high quality.
Moreover, personal trainers can use their expertise and experience in the field of fitness to offer content written with passion. Engaging content shouldn’t be created only for boosting your rank on search engines but also for impressing your prospective clients. By posting high-quality content pieces, you will emphasize your knowledge as a personal fitness trainer.
Fitness coaches can include different content types on their websites, including advice articles, videos, and podcasts. The role of advice articles is to provide training or other kinds of advice to prospects. In contrast, podcasts are excellent for featuring your expertise and engaging with the rest of the professionals and individuals in your industry. Videos are ideal for providing nutritional and workout tips.
In addition, fitness coaches should also determine the frequency of content publishing. Although there’s no right number of times a business should publish blog posts, posting at least two blog posts a week goes in favor of boosting traffic. There are four elements to incorporate in your content, including header tags, page titles, focus keywords, and Meta descriptions.
The role of header tags is to help people understand what a particular page or post is about. The focus keyword is a short summary article, and it isn’t supposed to be overly generic. Finally, a meta description is a short paragraph of about 160 characters, posted below the page title.
Get to know your competitors
Another SEO strategy for personal trainers to try is getting to know the competition. Fitness coaches are expected to study the websites of their competitors and their online channels. Start by creating a competitor list that features other local fitness coaches and personal trainers. Once you complete the list, you should take time to study the keywords featured on their site. The most important thing is to identify the areas where you have high chances of outperforming them.
By monitoring the digital activity of your competitors, you will gain insight into their strengths and weaknesses, as well as learn which methods work and which don’t. Afterward, you can use the information you’ve gathered to improve your web design and content.
Pay special attention to user experience
Personal trainers can improve their SEO strategies by focusing on user experience. While the content is of tremendous importance to attracting prospects, the website itself should be visually appealing and easy to navigate. The page loading speed should be optimized for users not to lose their prospects. There shouldn’t be too many annoying features or pop-ups on the site.
Clear navigation is another key aspect of providing a positive user experience. Visitors should be easily navigated to the service pages and be provided with CTA buttons. Click here for a definition of user experience.
Combine these strategies to boost your digital presence!